MY CV
Professional Experience
September 2022 - Present
London, UK
TROIANOBRANDING -BRAND STRATEGIC WRITER
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Responsible for producing texts that describe cases
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Writing monthly or biweekly or weekly promotional material. (Example: Brandpedia, weekly social media texts)
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Supporting the development of branding projects.
September 2021 - September 2022
Milan, Italy
AMITY - CONTENT WRITER
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Led Amity’s content writing strategy, including managing all workflow for the company’s blogs, customer stories, product announcements, social media, and PR opportunities
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Conducted keyword and SEO research to rank Amity in the top 5% organic searches among industry competitors
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Edited and proofread existing website content to improve readability and client conversion
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Conducted in-depth research on industry competitors to identify gaps and suggest new content pathways
May 2019 - May 2020
Freelance/Remote
TROIANOBRANDING -COPYWRITER & EDITOR
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Editing scripts for informational videos
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Translating informational videos from Portuguese to English
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Writing copy for weekly social media posts (Instagram)
January 2020 - April 2022
Freelance/Remote
DAQUI PRA FORA -PROSPECTIVE STUDENT MENTOR
Assisting the Daqui Pra Fora team in mentoring Brazilian students who wish to complete their higher education abroad.
Keeping track of prospective students’ grades, extracurricular involvement, and general improvement of skills
Reporting results to senior management at Daqui Pra Fora and to students’ legal guardians
June 2019 - December 2019
London, UK
EVERYMAN CINEMAS - PR & HOST
Interacted with customers from FOH to create a friendly and welcoming environment
Presented synopsis of the movies before each viewing
Aided the running of events and special film screenings
June 2018 - August 2018
New York City, NY
MOMENTUM WORLDWIDE -BUSINESS LEADERSHIP INTERN
Winner of the worldwide intern competition among Momentum global offices for the development of Buffalo Wild Wings brand strategy and positioning
Supported the leadership team working with clients such as Verizon, BMW, Drake, Justin Timberlake, and Demi Lovato.
Aided team in on-site events and live activations
Created and edited marketing content on social media
July 2017 - August 2017
Atlanta, GA
BRIGHTHOUSE - BRANDING INTERN
Responsible for developing client presentations for Newell, Coffee Mate, NAB, Michelin, and the Kingdom of Saudi Arabia
Conducted research on purpose-driven solutions for the company’s clients
May 2017 - July 2017
São Paulo, Brazil
DAQUI PRA FORA - RESEARCHÂ INTERN
Conducted qualitative research and presented results to senior management
Aided the company in understanding modern education trends
Implemented university preparatory courses around the São Paulo area
May 2016 - August 2016
São Paulo, Brazil
EDITORA ABRIL - MARKETING INTERN
Assisted the editor and marketing team to build a new brand positioning for Claudia, Brazil’s leading women’s fashion and lifestyle magazine.
Duties included creating/editing mission statements, developing advertisement for social media pages, and researching different music artists to represent Claudia (sound branding).